Publication Outreach – Process

1. Introduction

2. Goal & Objectives

The primary goal of this process is to generate continuous public attention on the punctum books publication catalog, as well as the activities of authors (readings, exhibitions, writings, etc. ) and directors of the press.

The process covers the following objectives:

• The successful announcement and promotion of a new release.
• The continued attention of the public to our front and back list.
  

3. Role Model

The following roles are relevant in the context of this process and need to be assigned to persons or teams / groups involved in the process.

Role	Task	Assigned staff
Process Manager (PM)	To maintain the process definition / description (this document) To perform process reviews as a basis for the continual improvement of the effectiveness and efficiency of the process To ensure adequate communication to increase the awareness for the process To organize trainings on the process for people involved in the process	Livy
Release Outreach Officer	To release a blog post upon new release To inform the author To send out author copies To develop and implement an outreach strategy with the author	Vincent, Livy, EileenLivy
Catalog Outreach Officer	To develop and implement an outreach strategy around the back catalog and forthcoming titles	Livy, Eileen
Event Outreach Officer	To develop and implement an outreach strategy around author events	Livy

4. Relevant Business Objects

Business objects are “things” that are required, produced, or processed by the process or one of its activities. The following objects are relevant:

Business Object	Description
Blog Post	A blog post announcing the release of the publication.
Social Media Post	A social media post concerning a publication
Book Web Page	The page on the publisher website dedicated to the publication
Front Cover JPG	The JPG of the front cover of the publication

5. Activities

5.1 Release Outreach

5.1.1 Sending Out Hardcopies Post-Release

Input	Finalized InDesign book and document files (from Proofing)–
Roles Involved	TypesetterRelease Outreach Officer
Outputs	Print PDF file of the publication interior–
Actions	PrintPost-Release PDFHardcopy GenerationDispatch Final PDF Check If correction needed, correct the InDesign file and return to 1.  Otherwise done.
Alternative Actions, Exceptions, Additional Information

5.1.2 Annoucing the Release in a Blog Post

Input	Book Web Page, Front Cover JPG
Roles Involved	Release Outreach Officer
Outputs	Blog Post
Actions	Post-Release Blog Post
Alternative Actions, Exceptions, Additional Information

5.1.3 Notifying the Author

Input	Book Web Page, Notification of Publication
Roles Involved	Release Outreach Officer
Outputs	Email
Actions	Email the completed Notification of Publication to the author.
Alternative Actions, Exceptions, Additional Information

 

5.2 Catalog Outreach

5.3 Event Outreach

Document Control

Document ID	SPM-OUT-001
Document Owner	Vincent
Version	1.0
Last Date of Change	October 2, 2025
Next Review Due Date
Version & Change Tracking