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Publication Outreach – Process

1. Introduction


2. Goal & Objectives

The primary goal of this process is to generate continuous public attention on the punctum books publication catalog, as well as the activities of authors (readings, exhibitions, writings, etc. ) and directors of the press.

The process covers the following objectives:

  • The successful announcement and promotion of a new release.
  • The continued attention of the public to our front and back list.

3. Role Model

The following roles are relevant in the context of this process and need to be assigned to persons or teams / groups involved in the process.

Role Task Assigned staff
Process Manager (PM)
  • To maintain the process definition / description (this document)
  • To perform process reviews as a basis for the continual improvement of the effectiveness and efficiency of the process
  • To ensure adequate communication to increase the awareness for the process
  • To organize trainings on the process for people involved in the process
 Livy
Release Outreach Officer
  • To release a blog post upon new release
  • To inform the author
  • To send out author copies
  • To develop and implement an outreach strategy with the author
 Vincent, Livy, EileenLivy
Catalog Outreach Officer
  • To develop and implement an outreach strategy around the back catalog and forthcoming titles
 Livy, Eileen
Event Outreach Officer
  • To develop and implement an outreach strategy around author events
 Livy

4. Relevant Business Objects

Business objects are “things” that are required, produced, or processed by the process or one of its activities. The following objects are relevant:

Business Object Description
Blog Post

A blog post announcing the release of the publication.
Social Media Post A social media post concerning a publication
Book Web Page The page on the publisher website dedicated to the publication Front Cover JPG The JPG of the front cover of the publication

5. Activities

5.1 Release Outreach

5.1.1 Sending Out Hardcopies Post-Release
Input Finalized InDesign book and document files (from Proofing)–
Roles Involved

TypesetterRelease Outreach Officer
Outputs

Print PDF file of the publication interior–
Actions
  1. PrintPost-Release PDFHardcopy GenerationDispatch
Final PDF Check If correction needed, correct the InDesign file and return to 1.  Otherwise done.
Alternative Actions, Exceptions, Additional Information  
5.1.2 Annoucing the Release in a Blog Post
Input Book Web Page, Front Cover JPG Roles Involved

Release Outreach Officer

Outputs Blog Post Actions
    Post-Release Blog Post Alternative Actions, Exceptions, Additional Information
    5.1.3 Notifying the Author
    Input Book Web Page, Notification of Publication Roles Involved

    Release Outreach Officer

    Outputs Email Actions
      Email the completed Notification of Publication to the author. Alternative Actions, Exceptions, Additional Information

       

      5.2 Catalog Outreach

      5.3 Event Outreach


      Document Control

      Document ID SPM-OUT-001
      Document Owner Vincent
      Version 1.0
      Last Date of Change October 2, 2025
      Next Review Due Date
      Version & Change Tracking
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