Social Media Release Announcement

1. Overview and Context

This procedure creates a blogsocial media post onafter the Bloggingrelease platformof about a new release.publication

2. Triggers

The execution of this procedure is usually triggered by

• Outreach

3. Steps to Be Performed

ReleaseAn announcementsinitial release announcement on the Blogging platformTwitter should generallyfeature followthe thisfollowing format:elements:

• DirectAttached quotationcover fromimage, booktagging authors if possible
• Cover image nextLink to quotation
book
• Introductorypage section with relevant links to title andon punctumbooks.com
• AboutAppropriate thehashtags, Bookincluding #OpenAccess
• PraiseIntro forof [Title]"OUT (optional)NOW!"
• AboutClearly the Author(s)/Editor(s)
• Table of Contents (optional for edited collections)
• Support punctum books section

Once written, click on the Manage button and take the following steps

• Ensure that thedelineated title and author(s)/editor(s) arename, listed in the Comm headerhandles
  
• CopyBrief andintro/summary pastof the title into the url slug
• Insert cover image in Preview Image section and replicate if appropriate for Background Image
• Remove own attribution in Byline
• Add collection tags for "punctum release" and the book's titlebook

AnSubsequent example post-release blog postannouncements can be foundmade here.

bespoke

Postto the blogparticular posttitle inbut themight Chatinclude:

platform's

Production
• Direct andquotations Townfrom Squarebook
channels.
• Information on upcoming release events
• Prevalent contextualization
• Author details

4. Additional Information

5. Document Control

Document ID	PRO-019020
Document Owner	Vincent
Version	1.0
Last Date of Change	October 3, 2025
Next Review Due Date
Version & Change Tracking