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Publication Outreach – Process

1. Introduction


2. Goal & Objectives

The primary goal of this process is to generate continuous public attention on the punctum books publication catalog, as well as the activities of authors (readings, exhibitions, writings, etc. ) and directors of the press.

The process covers the following objectives:

  • The successful announcement and promotion of a new release.
  • The continued attention of the public to our front and back list.

3. Role Model

The following roles are relevant in the context of this process and need to be assigned to persons or teams / groups involved in the process.

Role Task Assigned staff
Process Manager (PM)
  • To maintain the process definition / description (this document)
  • To perform process reviews as a basis for the continual improvement of the effectiveness and efficiency of the process
  • To ensure adequate communication to increase the awareness for the process
  • To organize trainings on the process for people involved in the process
Livy
Release Outreach
  • To release a blog post upon new release
  • To inform the author
  • To send out author copies
  • To develop and implement an outreach strategy with the author
Vincent, Livy, Eileen
Catalog Outreach
  • To develop and implement an outreach strategy around the back catalog and forthcoming titles
Livy, Eileen
Event Outreach
  • To develop and implement an outreach strategy around author events
Livy

4. Relevant Business Objects

Business objects are “things” that are required, produced, or processed by the process or one of its activities. The following objects are relevant:

Business Object Description
Blog Post

A blog post announcing the release of the publication.

Social Media Post A social media post concerning a publication

5. Activities

5.1 Release Outreach

InputFinalized InDesign book and document files (from Proofing)
Roles Involved

Typesetter

Outputs

Print PDF file of the publication interior

Actions
  1. Print PDF Generation
  2. Final PDF Check
  3. If correction needed, correct the InDesign file and return to 1. 
  4. Otherwise done.
Alternative Actions, Exceptions, Additional Information 

5.2 Catalog Outreach

5.3 Event Outreach


Document Control

Document ID SPM-OUT-001
Document Owner Vincent
Version 1.0
Last Date of Change October 2, 2025
Next Review Due Date
Version & Change Tracking