# Outreach

# Outreach – Service Overview

<table border="1" id="bkmrk-service-name-metrics" style="border-collapse: collapse; width: 100%; height: 804.368px;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**Service name**</td><td style="height: 29.3667px;">Outreach</td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**Service status**</td><td style="height: 29.3667px;"><span style="color: rgb(45, 194, 107);">Live</span></td></tr><tr style="height: 62.9667px;"><td style="height: 62.9667px;">**Service description**</td><td style="height: 62.9667px;">1. The creation of publicity around particular releases, the back catalog, the front catalog, and author events
2. Outreach to libraries

</td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">  
</td><td style="height: 29.3667px;">  
</td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**SERVICE MANAGEMENT INFORMATION**</td><td style="height: 29.3667px;">  
</td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">**Service Owner**</td><td style="height: 34.9667px;">Eileen (<eileen@punctumbooks.com>)</td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">**Service Manager**</td><td style="height: 34.9667px;">Livy (<livy@punctumbooks.com>)</td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**In Service Catalog (Y/N)**</td><td style="height: 29.3667px;"><span style="color: rgb(224, 62, 45);">N</span></td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**Service Agreements**</td><td style="height: 29.3667px;">N/A</td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">  
</td><td style="height: 29.3667px;">  
</td></tr><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**SERVICE ARCHITECTURE**</td><td style="height: 29.3667px;">  
</td></tr><tr style="height: 124.567px;"><td style="height: 124.567px;">**Core Components**</td><td style="height: 124.567px;">Email

[Social Media](https://docs.punctumbooks.com/books/service-component-library/page/social-media)

</td></tr><tr style="height: 79.7667px;"><td style="height: 79.7667px;">**Additional Components**</td><td style="height: 79.7667px;">[Blogging](https://docs.punctumbooks.com/books/service-component-library/page/blogging)

Chat

Mailing List

</td></tr><tr style="height: 57.3667px;"><td style="height: 57.3667px;">**Dependencies**</td><td style="height: 57.3667px;">[Publication](https://docs.punctumbooks.com/books/service-portfolio-management-spm/chapter/book-publication), [Administration](https://docs.punctumbooks.com/books/service-portfolio-management-spm/chapter/administration)

</td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">  
</td><td style="height: 34.9667px;"></td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">**FINANCES &amp; RESOURCES**</td><td style="height: 34.9667px;"></td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">**Cost to provide**</td><td style="height: 34.9667px;">(social media costs per year)

</td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">**Funding**</td><td style="height: 34.9667px;">General revenue

</td></tr><tr style="height: 34.9667px;"><td style="height: 34.9667px;">**Pricing**</td><td style="height: 34.9667px;">N/A

</td></tr></tbody></table>

# Publication Outreach – Process

### 1. Introduction

### 2. Goal &amp; Objectives

The primary goal of this process is to generate continuous public attention on the punctum books publication catalog, as well as the activities of authors (readings, exhibitions, writings, etc. ) and directors of the press.

The process covers the following objectives:

- The successful announcement and promotion of a new release.
- The continued attention of the public to our front and back list.

### 3. Role Model

<span lang="en-GB">The following roles are relevant in the context of this process and need to be assigned to persons or teams / groups involved in the process.</span>

<table border="1" id="bkmrk-role-task-assigned-s" style="border-collapse: collapse; width: 100%; height: 629.3px;"><colgroup><col style="width: 33.3333%;"></col><col style="width: 33.3333%;"></col><col style="width: 33.3333%;"></col></colgroup><tbody><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**Role**</td><td style="height: 29.3667px;">**Task**</td><td style="height: 29.3667px;">**Assigned staff**</td></tr><tr style="height: 289.15px;"><td style="height: 289.15px;">Process Manager (PM)</td><td style="height: 289.15px;">- To maintain the process definition / description (this document)
- To perform process reviews as a basis for the continual improvement of the effectiveness and efficiency of the process
- To ensure adequate communication to increase the awareness for the process
- To organize trainings on the process for people involved in the process

</td><td style="height: 289.15px;">Livy</td></tr><tr style="height: 120.583px;"><td style="height: 120.583px;">Release Outreach Officer</td><td style="height: 120.583px;">- To release a blog post and social media posts upon new release
- To inform the author
- To send out author copies
- To develop and implement an outreach strategy with the author

</td><td style="height: 120.583px;">Vincent, Livy</td></tr><tr style="height: 103.5px;"><td style="height: 103.5px;">Catalog Outreach Officer</td><td style="height: 103.5px;">- To develop and implement an outreach strategy around the back catalog and forthcoming titles

</td><td style="height: 103.5px;">Livy, Eileen</td></tr><tr style="height: 86.7px;"><td style="height: 86.7px;">Event Outreach Officer</td><td style="height: 86.7px;">- To develop and implement an outreach strategy around author events

</td><td style="height: 86.7px;">Livy</td></tr></tbody></table>

### 4. Relevant Business Objects

<span lang="en-GB">Business objects are “things” that are required, produced, or processed by the process or one of its activities. The following objects are relevant:</span>

<table border="1" id="bkmrk-business-object-desc" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Business Object**</td><td>**Description**</td></tr><tr><td>Blog Post</td><td>A blog post announcing the release of the publication.

</td></tr><tr><td>Social Media Post</td><td>A social media post concerning a publication</td></tr><tr><td>Book Web Page</td><td>The page on the publisher website dedicated to the publication</td></tr><tr><td>Front Cover JPG</td><td>The JPG of the front cover of the publication</td></tr></tbody></table>

### 5. Activities

#### 5.1 Release Outreach

##### 5.1.1 Sending Out Hardcopies Post-Release

<table border="1" id="bkmrk-input-finalized-inde" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Input**</td><td>–</td></tr><tr><td>**Roles Involved**</td><td>Release Outreach Officer

</td></tr><tr><td>**Outputs**</td><td>–

</td></tr><tr><td>**Actions**</td><td>1. [Post-Release Hardcopy Dispatch](https://docs.punctumbooks.com/books/procedure-library/page/post-release-hardcopy-dispatch)

</td></tr><tr><td>**Alternative Actions, Exceptions, Additional Information**</td><td>  
</td></tr></tbody></table>

##### 5.1.2 Annoucing the Release in a Blog Post

<table border="1" id="bkmrk-input-book-web-page%2C" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Input**</td><td>Book Web Page, Front Cover JPG</td></tr><tr><td>**Roles Involved**</td><td>Release Outreach Officer

</td></tr><tr><td>**Outputs**</td><td>Blog Post</td></tr><tr><td>**Actions**</td><td>1. [Post-Release Blog Post](https://docs.punctumbooks.com/books/procedure-library/page/post-release-blog-post)
2. Post the blog post in the [Chat](https://docs.punctumbooks.com/books/service-component-library/page/chat) platform's **Production** and **Town Square** channels.

</td></tr><tr><td>**Alternative Actions, Exceptions, Additional Information**</td><td>  
</td></tr></tbody></table>

##### 5.1.3 Notifying the Author

<table border="1" id="bkmrk-input-book-web-page%2C-0" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Input**</td><td>Book Web Page,[ Notification of Publication](https://docs.punctumbooks.com/books/email-template-library/page/notification-of-publication)</td></tr><tr><td>**Roles Involved**</td><td>Release Outreach Officer

</td></tr><tr><td>**Outputs**</td><td>Email</td></tr><tr><td>**Actions**</td><td>1. Email the completed [Notification of Publication](https://docs.punctumbooks.com/books/email-template-library/page/notification-of-publication) to the author.

</td></tr><tr><td>**Alternative Actions, Exceptions, Additional Information**</td><td>  
</td></tr></tbody></table>

##### 5.1.4 Announcing the Release on Social Media

<table border="1" id="bkmrk-input-book-web-page%2C-1" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Input**</td><td>Book Web Page, Front Cover JPG</td></tr><tr><td>**Roles Involved**</td><td>Release Outreach Officer

</td></tr><tr><td>**Outputs**</td><td>Social Media Post</td></tr><tr><td>**Actions**</td><td>1. [Social Media Release Announcement](https://docs.punctumbooks.com/books/procedure-library/page/social-media-release-announcement)

</td></tr><tr><td>**Alternative Actions, Exceptions, Additional Information**</td><td>  
</td></tr></tbody></table>

#### 5.2 Catalog Outreach

#### 5.3 Event Outreach

### Document Control

<table border="1" id="bkmrk-document-id-srm-001-" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Document ID**</td><td>SPM-OUT-001</td></tr><tr><td>**Document Owner**</td><td>Vincent</td></tr><tr><td>**Version**</td><td>1.0</td></tr><tr><td>**Last Date of Change**</td><td>October 2, 2025</td></tr><tr><td>**Next Review Due Date**</td><td>  
</td></tr><tr><td>**Version &amp; Change Tracking**</td><td>  
</td></tr></tbody></table>

# Library Outreach – Process

### 1. Introduction

### 2. Goal &amp; Objectives

The primary goal of this process is to generate interest of academic libraries to support punctum books through our Supporting Library Membership Program.

The process covers the following objectives:

### 3. Role Model

<span lang="en-GB">The following roles are relevant in the context of this process and need to be assigned to persons or teams / groups involved in the process.</span>

<table border="1" id="bkmrk-role-task-assigned-s" style="border-collapse: collapse; width: 100%; height: 629.3px;"><colgroup><col style="width: 33.3333%;"></col><col style="width: 33.3333%;"></col><col style="width: 33.3333%;"></col></colgroup><tbody><tr style="height: 29.3667px;"><td style="height: 29.3667px;">**Role**</td><td style="height: 29.3667px;">**Task**</td><td style="height: 29.3667px;">**Assigned staff**</td></tr><tr style="height: 289.15px;"><td style="height: 289.15px;">Process Manager (PM)</td><td style="height: 289.15px;">- To maintain the process definition / description (this document)
- To perform process reviews as a basis for the continual improvement of the effectiveness and efficiency of the process
- To ensure adequate communication to increase the awareness for the process
- To organize trainings on the process for people involved in the process

</td><td style="height: 289.15px;">Eileen</td></tr><tr style="height: 120.583px;"><td style="height: 120.583px;">  
</td><td style="height: 120.583px;">  
</td><td style="height: 120.583px;">  
</td></tr><tr style="height: 103.5px;"><td style="height: 103.5px;">  
</td><td style="height: 103.5px;">  
</td><td style="height: 103.5px;">  
</td></tr><tr style="height: 86.7px;"><td style="height: 86.7px;">  
</td><td style="height: 86.7px;">  
</td><td style="height: 86.7px;">  
</td></tr></tbody></table>

### 4. Relevant Business Objects

<span lang="en-GB">Business objects are “things” that are required, produced, or processed by the process or one of its activities. The following objects are relevant:</span>

<table border="1" id="bkmrk-business-object-desc" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Business Object**</td><td>**Description**</td></tr><tr><td>  
</td><td>  
</td></tr><tr><td>  
</td><td>  
</td></tr></tbody></table>

### 5. Activities

### Document Control

<table border="1" id="bkmrk-document-id-srm-001-" style="border-collapse: collapse; width: 100%;"><colgroup><col style="width: 50%;"></col><col style="width: 50%;"></col></colgroup><tbody><tr><td>**Document ID**</td><td>SPM-OUT-002</td></tr><tr><td>**Document Owner**</td><td>Vincent</td></tr><tr><td>**Version**</td><td>1.0</td></tr><tr><td>**Last Date of Change**</td><td>October 2, 2025</td></tr><tr><td>**Next Review Due Date**</td><td>  
</td></tr><tr><td>**Version &amp; Change Tracking**</td><td>  
</td></tr></tbody></table>

# Author Group – Process